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Remember that 'aha!' moment, the sudden spark of an idea that felt revolutionary? We all crave that feeling, that surge of inspiration that propels us forward. But what if I told you that groundbreaking ideas rarely emerge fully formed? What if the key to unlocking your next big win lies in understanding how to cultivate an environment where innovation thrives?
Just like a gardener carefully tends to their seedlings, nurturing their growth, we too can cultivate the fertile ground from which brilliant marketing ideas blossom. It all starts with a well-structured marketing plan template, a roadmap that guides you from the initial flicker of inspiration to a fully realized strategy.
Where Do Good Ideas Come From?
Steven Johnson, in his insightful book Where Good Ideas Come From, reveals that innovation isn't about isolated flashes of genius. Instead, it's a process of connection, of allowing ideas to collide and combine over time. Think of it like a slow simmer rather than a microwave blast.
Johnson highlights the concept of the
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